Advertising in our Life
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2. Competitive, convincing or agitating. The advertiser with the help of various means and ways (skilful drawing up of the text, selection of expressive words, etc.) influences mentality of the person with the purpose to call, generate or wake up in him requirement for the given goods or service. He allocates the promoted goods from all similar goods and convinces the buyer to get these goods. For example: “ Having used services NSP "SOUTH" you will get confidence of tomorrow's day, you can save up the significant sums on the contribution, you will get additional education and a floor space........ Think of tomorrow's day. ”
3. Safe or reminding. Advertising reminds of earlier promoted goods, supports adherence to the brand, i.e. gives the repeated information on the goods because the consumer can quite "forget" about the existence of the goods and anew begin to search for the information necessary for him. “Confidence of tomorrow's day - NSP "SOUTH".”
Each kind of advertising carries out both functions of advertising, but everyone has the different purposes. So informative and safe advertising carries out mainly the first function as it is aimed first of all at transferring the information. Agitating advertising is created for propaganda of the goods, therefore it carries out mainly the second function, but also gives the information.
Therefore they also differ in each kind these functions are combined in different proportions. Such classification can be used by consideration of interaction of advertising and life cycle of the goods or service, development and the analysis of an advertising campaign, consideration of the process of formation of the consumer's requirements , but it is not absolutely approaches at the analysis of the contents of the advertisement because reminding advertising is inherently only brief information. Therefore classification of advertising is necessary for the analysis of the contents of the advertisement on the basis of its basic functions: Informing and Propaganda.
Informing advertising is advertising which overall objective is producing knowledge about the product or service.
Propaganda is agitating advertising, which overall objective is propaganda of the goods or services, belief in necessity to get promoted goods or service.
It is impossible to carry out the precise side between these kinds (as well as in the prevailing classification) because each kind carries out not the basic function as well.
In the basis of any advertising lays elementary information sent so that the buyer first of all has believed it and has chosen the promoted goods from all sets of goods.
While writing the essay I have made a public opinion polling among schoolmates and in the streets. The result of it you can see in this table.
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Questions |
Answer |
In % |
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Your attitude to advertising. |
Good |
28 |
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|
Bad |
16 |
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|
Neutral |
56 |
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|
Whether you trust the advertising. |
Yes |
2 |
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|
Sometimes |
80 |
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