Mass Media in England
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Cable services are delivered through underground cables and are paid for subscription. Cable franchises have been granted covering areas comprising 83 per cent of all homes and nearly all urban areas in
Britain. In mid – 1999 there were about 12.1 million homes able to receive such services, and 3 million subscribing homes. Digital technology is being introduced which will support up to 500 television channels. Cable also has the capacity for computer – based interactive services, such as home shopping and email.
Many British – based satellite television channels have been set up to supply programmes to cable operators and viewers with satellite dishes. Some offer general entertainment, while others concentrate on specific areas of interest, such as sport, music, children’s programmes and feature films. The largest satellite programmer is BSkyB (British Sky Broadcasting) which, with around 7 million subscribers, dominates paid – for television in Britain. It launched its digital satellite service in 1998, carrying more than 140 channels.
Satellite television and cable services are funded mainly by subscription income.
The Press
National newspapers have an average total circulation of over 13 million on weekdays and about 14 million on Sundays, although the total readership is considerably greater. There are 10 national morning daily papers and 10 national Sundays – five “qualities”, two “mid – market” and three “populars”. There are about 1,350 regional and local newspapers, and over 7,000 periodical publications.
There is no state control or censorship of the newspaper and periodical press, which caters for a range of political views, interests and level of education. Where they express pronounced views and show obvious political leanings in their editorial comments, these may derive from proprietorial and other non – party influences.
A non – statutory Press Complaints Commission deals with complaints by members of the public about the content and conduct of newspapers and magazines, and advises editors and journalists. In 1995, the Government rejected proposals for statutory regulation of the press and for legislation to give protection to privacy. Instead, it endorsed self – regulation under the Commission and recommended tougher measures to make self – regulation more effective.
Working practices throughout the newspaper industry have become more efficient with the widespread used of advanced computer – based technology. Publishers have been able to reduce production costs by using computer systems for editing and production processes.
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