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It is more effective to influence conscious than to influence the material. Technologies connected with it have already received the name.
They are called «high-hume» versus «high-tech». In previous times technologies were oriented to matter but nowadays they are reorienting to the public conscience, public culture. Besides their high productivity,
«high-hume» technologies differ with high changeability, i.e. maximum speed of making progress.

The pioneers of their exploration — the USA — engage the most mobile and in correspondingly the most effective form of financial capital — venture capital — to creation of the most effective type of information technologies. Engagement of such capital to creation of the ordinary technologies as it is may be shown by the experience of the developing countries is impossible because of «slowness» of the non-information technologies: performance of any project connected with such technologies demand for larger time period than traditionally «short» venture capital is ready to be invested.

In the result of it we observe destructive non-compliance of the speed of the venture capital turnover and establishment of traditional technologies. Wide-ranging investments of the venture capital are not effective for the national economy because of the said factors: it leaves without creating anything real and leaving after it only desolation.

But the speed of information technology development has a qualitative higher rank than ordinary technologies. That is why information technologies are the only type of technologies in respect of which «short» venture capital has a quite normal productivity. Their technological cycle is so small that it corresponds to the speed of the financial capital turnover.

That is why the American economy should not be afraid of «distending a soap exchange bubble»: it looks like a soap bubble only from outside.
Actually the huge part of these venture investments is directed into the information technologies and at expense of their accelerated tempo of their development carries for their recipient quite normal productive but not venture character.

This is the principal advantage of the American economy over economics of other countries of the world. This is the reason for its medium term stability in the forthcoming global financial

|On difference significance in the technological time speed |
|Significance of the time factor in new conditions is evidently |
|demonstrated by the mass bankruptcy of computer firms in the USA. The|
|bankruptcy is followed by the fact that implementation of new |
|technological principles demands for such period of time that these |
|principles become outdated. |
|Thus, the company which directs a part of its resources from the |
|sphere of technological race to the practical realization of new |
|decisions reaches the slow scale of «technological time» and fails as|
|compared with its competitors which remain in the zone of «pure» |
|sphere of new ideas development in which the technological times |
|changes in a quicker way. |

But application of «high-hume» technologies is connected also with danger. Thus, seeming easiness and impunity of conscious influence arouse the most dangerous professional illness of the employees engaged in the sphere of public relations – it! is the temptation to solve problems not in the real way but with the help of the so-called «brainwashing» method or we may use more exact German analogue of this term: ote Seelenmassage».

The first problem of «high-hume» is connected with it: on carrying away by it the control system (of the state or of the corporation) starts the process of self-hypnosis that makes it inadequate. It is principally important: «high-hume» technologies are dangerous not only for the object of their influence, but for their user as they also transform conscious of the user.

The second problem: to reach the political result it will be enough for the user of the «high-hume» technology to form necessary type of conscious of no more than 20% of the population being the elite of the society and influence on taking resolutions and being the example.

Efforts in this direction evidently draw the line between the elite and general mass of population and create within the society internal disagreements between the self-hypnosed elite and the rest population.
Moreover: the elite being apart from the population began to percept the ideas, which correspond to its principles. In the result of it 80% of the intellectual potential of the society is lost – while the

Thus, gradual appliance of information technologies in respect of the elite class of the society is limited by the area of democratic borders of the elite class itself and that is why it reduces the society potential. We saw the example of the Russian reformers of 1992 — 1998 years, who could run away from the population by application such advanced information technologies to themselves to such extent as the communists could do for seventy years of their domination.

In the result of it we have a paradox: more advanced informa6tion society should be less flexible and adaptive and as a result less viable but more stable in its confrontation with non-information society. Is not it the reason for paradox viability of the authoritarian regimes in the end of XX century?

It is possible that this phenomenon is an «implemented guarantee» from the informational imperialism, from subordination of the entire world to one the most informed country. And the total mortification of the conscious of other countries with the help of information technologies is impossible because of differences in cultural aspect which automatically defend minimal intellectual and information sovereignty of each nation separately.
But it would be too naive to hope for it as the major resolution of the forthcoming problems under the circumstances of gradual integration of cultures into united culture for the whole world (On the first stage into three major cultures — Christian, Islamic and Buddhistic).

Taking into consideration a private case of information war – «culture aggression» (i.e. obtrusion of its own culture to the society the potential of which it does not correspond) as an instrument of international competition (applied only mainly in the inconscient way, in the order of markets winning for sale — the carries of such culture), we should re- estimate the role playing by traditions.

Traditions are the psychological protection from something new: it is the attempt to live as if nothing has happened. In the conditions of reconstruction of mass conscious of actual and probable competitors of the tradition starts to act not like an ostrich, but it goes through minimization of negative consequences in changes having «squatter» order: attempt to cancel by ignoring of these charges or cancellation of their major part. I.e. it is a spontaneous reflection of the information attack by the information method.

* * *

The above said means that creation and distribution of meta- technologies reduces significance of financial resources from the point of view of competitiveness of the societies and corporations: if they have been the main source of power earlier, now they become only its consequence. Intellect has become the main source of the market power.
Intellect is embodied in organizational structures of the research and market corporations creating meta-technologies and holding control over such technologies.

Rephrasing Mr. M. Fridman we can say that money recedes into the background after creation of the information society. The reason lies in the following: that property right for the meta-technologies makes an organically inalienable part of the holder and his intellect, with the help of which these technologies have been created and are supported, according to technological reasons.

Meta-technologies in a greater degree will transform in a «second nature» making the borders and creating conditions for development of the personality and the humanity in general. As such these technologies will gradually exchange market relationship and property rights performing these functions since the moment of money appearance.

1.2. New resources for new technologies

Disintegration of the USSR has given to the developed countries such a financial and intellectual possibility that they were able to speed up their development on the «lagan» of the disintegrated USSR (differences in orientations and correspondingly outlook for Europe and the USA shows that the first one has got finances and the latter – intellect). Thus, having won in the cold war developed countries not only destroyed their global antagonist as we have got used to consider but they managed to do more: they have captured and used its resources which were truly speaking dreadfully used (the socialism differed from the capitalism also in the fact that on preparing the best in the world people resources it united them into organizations in the worst way).

It has a principal importance that in the new information postindustrial world the most important resources are first of all finances and intellect, which may travel very easily from one territory to another, but not the territory with fixed production and people.

That is why the appeal to the people from developed countries, who are capable to organize system of government, had no sense in the nineties: new major resources for development are not attached to a certain territory!
Nowadays the effective frontier consists not only in recovery of the society within such a territory but otherwise in isolation within the society with further exemption from its main part of healthy and progressive elements, i.e. people – carriers of finances and intellect.

In such method of frontier the progress of the more developed
«frontiering» society goes at expense of degradation of the society on frontier, and the scales of degradation of the society on destruction outgo victory in culture and in progress of the more developed society. As compared with traditional harmonic processes of development, development at expense of a alien degradation has always the character of a «play with negative sum».

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