Lexico-sementic characterstics of business letter correspondence
Категория реферата: Рефераты по предпринимательству
Теги реферата: русский язык 7 класс изложение, сочинение 6
Добавил(а) на сайт: Моисей.
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If consignment is to be delivered according to f.o.b., then the supplier pays for transportation to port, steamer or air shipment and dispatch; and the customer pays for onward transportation and insurance. f.o.r. - free on rail.
It is the same as f.o.b., but for railway transportation.
c & f - cost and freight.
If consignment is to be delivered according to c & f, then the supplier pays for the whole delivery and the customer - for insurance.
It is worth mentioning here that the whole letter is written in a
highly polite way, nevertheless it is quite precise and sticks to the
point.
.
Example2
GRANT &CLARKSON
148 Mortimer Street
London W1C 37D
MATTHEWS & WILSON
Ladies' Clothing
421 Michigan Avenue
Chicago, III.60602 30th October, 1996
Dear Sirs,
We are pleased to make you an offer regarding our ‘Swinger’ dresses and
trouser suits in the size you require. Nearly all the models you saw at our
fashion show are obtainable, except trouser suits in pink, of which the
smaller sizes have been sold out. This line is being manufactured
continuously, but will only be available again in February, so could be
delivered to you in March.
All other models can be supplied by the middle of January 1997, subject to
our receiving your form order by 15th of November. Our c.i.f. prices are
understood to be for sealand transport to Chicago. If you would prefer the
goods to be sent by air freight, this will be charged extra at cost
Trouser suits sizes 8-16 in white, yellow, red, turquoise, navy blue, black
Sizes 12,14 also in pink per 100 $2,650.00
Swinger dresses sizes 8-16
in white, yellow, red, turquoise, black per 100 $1,845.00
You will be receiving price-list, cutting of our materials and a colour chart. These were airmailed to you this morning.
Yours faithfully,
F.T.Burke
Export Department
As you can clearly see it we face the second phase of business
correspondence - the answering letter. It is very important, because it
adjusts the relationships between two partners. It does not only
characterise the company, but also advertises it. The purpose of the
letter is to persuade the partner that you are the best in business.
This letter contains the quotation in reply to an inquiry. In lots
of similar letters the quotations are simply prices and another information
asked for. But this sample is quite the opposite: it shows the
customer that he met the sales-cautious businessman, who uses every
opportunity to stimulate his correspondents interest in his goods by including the sales message. And the assurance that the customer
will receive personal attention is read between the lines. In order to
draw the attention of the customer to the products in question the
supplier offers "cuttings of our materials and a colour chart". On the
whole a firm offer is subject to certain conditions, a deadline for
the receipt of orders, or a special price for certain quantities.
Example 3.
A business transaction often starts with an inquiry which may later be
followed by an order.
Both inquiry and order are meant to arose and stimulate business activity
on the part of recipient. They are typically asking letters. Orders
convey the writer's intention to do business with his correspondent, usually to buy some goods from them.
MATTHEWS & WILSON
Ladies' Clothing
421 Michigan Avenue
Chicago, III.60602
GRANT &CLARKSON
148 Mortimer Street
London W1C 37D November 4, 1996
Gentlemen:
Thank you for your quotation of October 30. We have pleasure in placing an
order with you for
1,900 ‘Swinger’ dresses at Price: $38,745
in the colours and sizes specified below:
|Quantity |Size |Colour |
|50 |8,16 |white |
|100 |10,12,14 |white |
|50 |8,16 |turquoise |
|100 |10,12,14 |turquoise |
|50 |8,16 |red |
|100 |10,12,14 |red |
|50 |16 |yellow |
|100 |10,12,14 |yellow |
|50 |16 |black |
|100 |10,12,14 |black |
Delivery: air freight, c.i.f., Chicago
We shall open a letter of credit with your bank as soon as we receive your
order acknowledgement. Please arrange for immediate collection and
transport since we need the dresses for Christmas.
Very truly yours,
P. Wilson
Buyer
It is indisputably an import order, and as we can notice placing orders is
simple from the point of view of letter writing. The fact is that
usually the purchasing department or the buyer fills in an order form.
But in this case the correspondent prefers to write a letter in order
to make certain points quite clear. There are special import
regulations which are touched upon in the last paragraph: it is necessary
to complete formalities and to stress delivery instructions.
It should be mentioned here that the supplier must send order
acknowledgement as an answer to order promptly to thank his customer for
the order and to confirm it.
If some conditions have changed, the customer must be notified. In
the case the goods ordered are no longer available, a substitute may
be offered.
Example 4.
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