jump, rise, raise, fall
sink, plunge, plummet come down, lower drop, sink
CHANGE
Importance/Status
= Up
rise, climb, come down
CHANGE
Happy
= Up
fall, sink, lift
FEELING
Activity/Process
= Movement forward
push, prod
ACTION
Personification
Emotion
= Sense expression
shake, tremble, shiver
shudder, quiver
FEELING
Idea
= Human
slip, escape
COGNITION
Body
part = Human
fall, sink
FEELING
Following Goatly
(1997), the metaphorization of abstract entities can obtain through a process
of reification or personification. Reifying metaphors fall into three
categories:
(i) Concretizing
metaphors, which codify the representation of abstract entities as objects or
cloth/clothes (first row).
(ii) Orientational
metaphors, i.e. equations linked to the notion of place/space (second row).
(iii) Metaphors
related to the notion of orientation. Abstract concepts such as health, pitch, happiness, amount and rank are seen as entities on a vertical axis (up/down)5.
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