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Burke

The suppliers  show  their understanding of situation and express their willingness to adjust it.  They say exactly what steps they are going to take,  because a disappointed customer cannot be put off with mere apologies - he is entitled to  know how the mistake will be remedied.  The supplies convince their partners that they are really interested in  maintaining  good will. They  try  to  avoid negative statements,  and what even worse, accusations;  they  never  forget  that  it  is   their customer who keeps them in business.

Even when they  write  their  customers  about  rejecting their claim  on air freight,  they try to give logical reasons for the refusal.

CONCLUSION

The conclusion  that  therefore  suggests  itself is that writing of business letters is highly complicated science.  It is not  enough  for  a  good  business  letter writing to know lexics and grammar,  but you should comprehend the whole range of such things as: occasions on which the particular letter is written, the style of letter, useful expressions, and accepted idioms.

There are certain rules which not everybody  could  learn since they  have  to  be  felt by correspondents.  Letter writing requires long practice and experience.  Those who write letters should always remember,  that what makes the letter attractive and therefore  promotes  one's  business  is  not  always  the message of the letter, but it is the manner and style in which the message is written.

The "golden rule" that must be followed by every business correspondent is that the official letter  should  be  formal, courteous, tactful, concise, expressive, and to the point.

Bibliography

1.GOWERS, ERNEST The complete plain words

2.Naterop Business Letters for All.

Скачали данный реферат: Саврасов, Jasevich, Kallisfenija, Martjushev, Sobakov, Червячок, Radana, Адаксин.
Последние просмотренные рефераты на тему: изложение ломоносов, культурология, курсовая работа по психологии, тезис.



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