SHOULD PRESS BE LIABLE OR NOT?

       Recent years have increased legal accountability of producers and

    advertisers for providing SAFE products and RELIABLE information  to

    customers.  A  government  influences      a  wide  range  of market

    operations from licensing requirements  to  contract  actions.  That

    control announces and enforces determined norms of quality.

       Each of these regulations is  designed  to protect consumers from

    being hurt or CHEATED by defects in the goods and services they buy.

    This  matter,  when  producers  look  to  the law rather than to the

    market to establish and maintain new standards of quality (of  their

    goods),  shows, that modern market has an ability of selfregulation.

    But it also shows another unbelievable feature:  consumers are  both

    incapable  of  rationally  assessing  risks and unaware of their own

    ignorance.

       Companies and corporations all over the world are  systematically

    inclined  to  SHIRK  on quality and that without the threat of legal

    liability may subject their customers or other people to serious  risk

    of harm from their products if it could save money by doing so.

       According to this point of  view,  for  most  goods and services,

    consumers are POWERLESS to get producers to satisfy their demand for

    safe,  high-quality  products!  The  unregulated  market lets unfair

    producers to pass on others the costs of their mistakes.

       Legal liability is ready to correct  these "market  failures"  by

    creating   a  special  mechanism  (feedback),  regulating  relations

    between producers and customers. Unfair producers should be punished

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