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    and their exposure is increasing.

       One market,however, has completely ESCAPED the imposition of legal

    liability.  The market for political information  remains  genuinely

    ee  of  legally  imposed quality obligations.  The electronic mass

    media are subject to more extensive government regulation than  paid

    media,  but  in  their  role  as  suppliers of political information,

    nothing is required  to  meet  any  externally  established  quality

    standards.

       In fact, those, who gather  and  report  the news,  have no legal

    obligations to be competent,  thorough or disinterested.  And those,

    who publish or broadcast it, have no legal obligation to warrant its

    truthfulness,  to   guarantee   its   relevance,   to   assure   its

    completeness.

       The thing is: Should the political information they provide fail,

    for example,  to be truthful,  relevant,  or complete,  the costs of

    this  failure will not be paid by press.  Instead they will be borne

    by the citizens.  Should the information intrude the privacy  of  an

    individual   or   destroy   without  justification  an  individual's

    reputation - again, the cost will not be borne by producer of it.

       This side of "activity" of  producers  of  harmful  or  defective

    information (goods,  services, etc) practically is not acknowledged.

    Producers of most goods and services  are  considered  worlds  APART

    from  the  press in kind,  not just in degree.  Holding producers in

    ordinary markets to ever higher standards of liability  is  seen  as

    PROCOMSUMER.   Proposing  holding  the  press  to  any  standard  of

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